Brand Community is where marketing teams come together online, across regions or time zones, to share news and best practice. Community is a hub in the truest sense: a focal point where people keep in touch with each other's work and ideas, increasing consistency and meaning costly duplication is a thing of the past.
What are the benefits?
- The Community feature doesn't just give you the warm glow you get from sharing. It gives you the warm glow you get from considerably reducing production costs and lead times because you cut duplication at a stroke and learn from experiences in other parts of the business.
- Examples of best practice, effective campaigns and great use of the brand can be promoted to the brand user community.
- You can strengthen the brand and its consistency by allowing brand and marketing managers across the globe to ask questions and make suggestions about how to do things better.
- Like every module in Brandworkz, Community is designed to make it easy for you to protect your brand investment whilst saving time and making money.
The Features
Brandworkz Community is your online networking forum for drawing together brand and marketing teams in offices worldwide.
Teams can blog and share best practice, initiatives, news and views, ensuring that the latest learning permeates the whole business.
In the Showcase, people can upload and rate new work, sparking ideas and creativity. Leader boards display the top-rated work.
A Who's Who, integrated with Google maps, lists users and brand champions, giving a clear picture of who is responsible for what.
As people start to ask the forum for advice, rather than you, you'll get far fewer phone calls
Next: Reporting & Analysis
