Brandworkz Web-to-Print technology gives third parties the flexibility to create and print customised, on-brand marketing collateral to the tightest of deadlines from dynamic templates within your brand center.
The benefits of Web-to-Print
- Ensure brand consistency. Give your devolved marketing teams or franchisees freedom to create their own materials simply and quickly from pre-designed, on-brand web-to-print templates.
- Measurable cost savings. Artwork for leaflets, posters or stationery can be reused many times across many markets so you don't waste resources reinventing creative work in different markets.
- Localise marketing in any language. People in any location generate tailored artwork in any language. So whether they need bespoke brochures to win a pitch or point of sale posters, they create what they need from your web-to-print templates in minutes, not hours or days.
- Simple enough for anyone to use. End-users without design capability can create consistent, branded marketing materials by customising only the 'live' areas of pre-designed, templated marketing materials
What our clients say
"'The Station' is a major part of making our marketing strategy a success, providing full brand management and web-to-print technology to all our marketing and sales people."
Rachel Schnurbusch, Global Marketing Operations Manager, Icebreaker
To read the Icebreaker case study click here
The Features
InDesign CS5.5 Web-to-print templates are created in InDesign and uploaded into Brandworkz.
Dynamic fields. Artwork is is tagged in InDesign with dynamic fields for text and image customisation.
Download formats Finished documents are generated instantly as print-ready PDF (PDF/X-4 2010). Certain super-users can download artwork as EPS or InDesign 5.5.
Workflow Integration. Single or multi-user/stage approvals can be set up for artwork generated by end-users.
Next: Workflow & Approval
