Jens Lundgaard
What brand managers can learn from David Bowie
In his latest Industry Voice piece for Design Week, Jens Lundgaard looks at how David Bowie has been able to constantly refresh and reinvent his style but also remain true to his core brand values.
Jens Lundgaard
Brands made from recycled materials
Just as we thought we were facing the demise of the high street, a number of large fashion retailers are enticing customers through their doors with clothes recycling initiatives.
Jens Lundgaard
How to encourage all your employees to use your brand/marketing portal
According to Gartner, marketers are becoming increasingly responsible for buying marketing related technology and services. In fact, Gartner predicts that by 2017 the CMO will spend more on IT than the CIO.
Jens Lundgaard
Quiet brands to shout about at Selfridges
Famous brands, stripped to varying degrees of their logos and labels, are being showcased by Selfridges’ edgy concept store, the Quiet Shop, for the next month.
Jens Lundgaard
The brand new year: key trends
Marketing automation on the rise; social media going ballistic; location-based marketing ramping up – we certainly saw some major changes in the brand management landscape in 2012. But what do we predict as the key trends in branding and marketing as 2013 gets under way?
Jens Lundgaard
Four lessons for brand managers from the race for the White House
Jens explores what we can learn from the two really big brands which dominated the American consciousness in the lead up fo the 2012 US Presidential election - the two political parties. The relative strengths and weaknesses of the competing campaigns point up some interesting issues from which every brand can take note.
Jens Lundgaard
Four principles of great country branding
Jens Lundgaard gives his view on VisitBritain's GREAT Britain campaign, featuring James Bond. He explores why he thinks it works so well and how it covers the four principles of effective country branding.
Brandworkz
Brandworkz releases its latest software version 5.1
Press release announcing the launch of Brandworkz 5.1.
Jens Lundgaard
Four ways to maximise your marketing budget
Jens Lundgaard looks at how to get the most out of every pound in your budget.
Jens Lundgaard
Three parallels between Olympic athletes and brand management
Jens Lundgaard explores the lessons we can learn from Olympic athletes. He draws parallels with the world of brand management and the best practices we all strive for.
Jens Lundgaard
Three tips for building a stronger brand
We share tips on how to build a strong brand and increase your company valuation
Jens Lundgaard
Invest in brand building and reap the rewards
An article by Jens Lundgaard originally published in Figaro Digital magazine on the benefits of brand building.
Graham Jarvis
Managing digital assets is an important consideration for enterprises
Extract from an article published in CloudPro by Graham Jarvis featuring an interview with Brandworkz Founder and CEO Jens Lundgaard.
Jon Fortgang from Figaro Digital Magazine interviews Brant Long, Jones Lang LaSalle
Brant Long interview in Figaro Digital Magazine
Jones Lang LaSalle's Global Brand Director discusses building a global brand from a decentralised business and explains what marketers can learn from TV's The Wire.
Journalist David Benady writes in The Times Business Supplement
Extract from the Times Business Supplement about the importance of brand consistency, featuring our client Eurostar and our CEO and Founder, Jens Lundgaard.
Jens Lundgaard
Four lessons on avoiding a brand management nightmare
Jens Lundgaard turns his attention to brand extensions and how to avoid making mistakes with lessons from some famously successful and unsuccessful examples.
Jens Lundgaard
Jens investigates how Digital User Experiences are taking over from traditional brand touch points as the most important places for brands to come into contact with their customers and why analytics is becoming even more integral to good brand management.
Jens Lundgaard
How to unify a fragmented brand
Jens Lundgaard offers some pointers on how to realign a neglected brand.
Jens Lundgaard
Thinking of implementing a brand management system and are evaluating how to do it? This article evaluates the pros and cons of using Microsoft SharePoint (if your company is already a user), building your own system from scratch or choosing a tried and tested brand management technology vendor like Brandworkz.
Jens Lundgaard
How to make your brand more valuable than the competition
How do some of the world's biggest brands like Nike, Coca-Cola and Redbull achieve consistent growth and outstanding success? Follow these simple steps and you could add 20% to your company value.