Brandworkz Launches ‘Web-To-Digital’ and ‘Web-To-Mobile’ Functionality
We are pleased to announce that Brandworkz has enhanced and extended its functionality for automatic image and asset transcoding. Users can download images and artworks automatically from the Brandworkz digital asset management system in the right format and version for use in mobile responsive websites and for creating banner advertising.
Clicking one button in Brandworkz will output multiple versions of the same high resolution asset. Web designers working on responsive websites which require images in four different sizes for non-retina devices and in four additional sizes for the new retina devices will be the main users of this feature.
The system can automatically transform artwork to one or more of the 16 standard banner ad sizes commonly used online. Bespoke banner ad sizes can also be configured dynamically.
To read the full press release please click here
Jens becomes an Industry Voice for DesignWeek
We are pround to announce that Brandworkz Founder and CEO, Jens Lundgaard, has become an Industry Voice for DesignWeek. He will be writing monthly for their website about branding and brand management. To read his first article please click here.
Brandworkz Christmas Party 2012
The Brandworkz team were treated to a Christmas outing with a difference last week. We had a day of skiing and snowboarding at The Snow Centre in Hemel Hampstead followed by a lovely dinner in The Elk in the Woods in Angel. To see some pictures from the day please visit our blog here.
Wolff Olins share admiration for Brandworkz
Brandworkz New York VP, Thomas Aabo, has a Wolff Olins blog post dedicated to him after a lunchtime 'share' at their office.
To read what Wolff Olins New York thought of Brandworkz, click here.
Jens’ blog post on VisitBritain’s GREAT Britain campaign
Jens Lundgaard gives his view on VisitBritain's GREAT Britain campaign, featuring James Bond. He explores why he think it works so well and how it covers the four principles of effective country branding. To read the article please click here.
Brandworkz Releases its Latest Software Version 5.1
Press release from Brandworkz regarding the latest version 5.1. To read the press release please click here.
Brandworkz shines in The Times newspaper
We are in The Times newspaper twice in the business section supplement titled 'Brand and Reputation Management' this week.
1. A Brandworkz case study for Jones Lang LaSalle. See the article 'Balancing global clout and local nous'.
2. An interview with our client Eurostar and our CEO Jens. Click here to read 'Fulfiling the brand promise'.
The Future of Branding
See our first guest blog for Marketing Profs here. Written by Jens Lundgaard, it examines what the future of brand management will mean. Based on insights from some time spent in Silicon Valley, he looks at user experience, user interface, the use of analytics in digital asset management and the importance of differentiated positioning.
Jens is a Guest Blogger on Econsultancy
Brandworkz Founder and CEO Jens Lundgaard has become a monthly guest blogger for Econsultancy. His first post looks at how controlling brand consistency is a struggle and an issue that all marketing managers have to deal with during their careers. Jens talks about how to spot the symptons of an inconsistent brand, why its important to understand how the brand is being inconsistent and what tools can help to realign the brand. To read the full post please click here.
Jens Lundgaard’s article in B2B Marketing magazine
Founder and CEO of Brandworkz Jens Lundgaard has an article in this month's B2B Marketing magazine. Titled 'How to Unify a Fragmented Brand', Jens discusses the best way to pull disparate parts of a fragmented business together to communicate and behave as one brand. He looks at how to implement good brand management practices, what digital asset management can contribute and how a brand realignment process can to be part of positive change in companies. To read the full article please click here.
Brandworkz speech at Figaro Digital Health Check
Brandworkz founder and CEO Jens Lundgaard recently delivered a speech with our client Brant Long from Jones Lang LaSalle at the Figaro Digital Health Check event in London. They explore how implementing a Brandworkz 'Brand Center' has brought together Jones Lang LaSalle marketing teams from all over the world to communicate as one global brand. The speech was recorded and is available with slides from the presentation here.
Brandworkz have released a new version of their powerful Brand Mangement software. The new features include Web-to-Print with Adobe InDesign, Workflow & Approval and Document Tracking Alerts. Read the full press release here.
Jens Lundgaard quoted in CloudPro magazine
Brandworkz Founder and CEO Jens Lundgaard has been quoted in this months CloudPro magazine. The article looks at Digital Asset Management in the cloud and the future trends in DAM solutions. To read the full article please click here.
Brandworkz article in Figaro Digital January 2012
Our Founder and CEO Jens Lundgaard had an article published in this quarters edition of Figaro Digital. In his article Jens looks at how to achieve sustainable differentiation through branding and how to maintain sustainable control though brand management. The article is located on page 50 of the current issue and is located online here.
Globusmedia is now Brandworkz
We are delighted to announce that GlobusMedia has rebranded as Brandworkz. Brandworkz will now be the name of the company and of our product. We believe that this will give us clarity in the marketplace and the ability to build our brand as we have helped our clients to do for the last 15 years. Along with our new name we have an exciting new logo, website and company colours that better reflect our position as the leading Integrated Brand Management software provider in the market at present. Our London office has also undergone a face lift to bring it in line with our new brand. The warm new paint colour and evocative client images provide a stimulating working environment and a friendly place to welcome clients. All this plus our new ROI calculator and the imminent release of Brandworkz 5.0 means it is an exciting time for us and our clients. Please check back for more updates.
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