“Exceptional experiences are now your best competitive advantage” according to Laura Ramos at Forrester research. In a digital world, brands must delight customers consistently with great customer experiences in every channel and at every touchpoint, or risk losing them to competitors. But how do you do this?
Brandworkz and the Chartered Institute of Marketing (CIM) teamed up to bring you a webinar that answers this question: How to deliver a consistent brand experience to your customers.
We were delighted that our client, Chris King, Global Marketing Manager at Transitions Optical, presented alongside Jens Lundgaard, CEO of Brandworkz, about how to give your consumers the best and most powerful customer experiences every time they interact with your brands.
Watch the webinar recording now to learn:
- Why customer experiences matter more than ever
- Key brand experience challenges facing brands
- The principles of delivering outstanding brand experiences to your customers
- Three key takeaways
- Real examples from Transitions Optical