In today’s advanced marketing environment, it all starts with the brand hub. That’s the cloud-based centralised portal at the heart of your marketing ecosystem that radiates your brand identity, values, promise and consistency right round your organisation and outwards into the wider world – across every channel and touchpoint. It’s the engine of your marketing, a central source of truth for your digital marketing materials and, most crucially, the authorised source of brand guidelines and positioning information.
However, nothing stands still for long in the marketing world. We are increasingly helping clients now to develop even greater cross-channel consistency, efficiencies and cost reductions by integrating their other sales and marketing platforms with the Brandworkz brand hub at the heart of their marketing ecosystems.
Indeed, today’s brands are in an expanding landscape in which there are many possibilities for productive platform integration. The key is to have systems in place that will connect one with another to automate processes with the ultimate goal of intensifying brand experience consistency across every media channel.
Here are two stories from Brandworkz clients. Each has taken a connected and automated approach with their brand hubs in order to improve both internal efficiencies and external brand experiences.