We are excited to bring you a new case study from a Brandworkz client, ASSA ABLOY, the parent company of household names Chubb and Yale, brands synonymous with access security.
Both these familiar brand names sit alongside a whole portfolio of other security solutions including Mul-T-Lock and HID, all belonging to Scandinavian company ASSA ABLOY, the global leader in this field.
What will not come as a surprise is that sustaining the integrity and singularity of each brand in the portfolio is among ASSA ABLOY’s highest business objectives. They implemented Brandworkz as a group-wide brand and digital asset management portal to build brand consistency.
‘ASSA ABLOY is a huge and complex company and it’s not that easy to understand,’ says Mario Villiamel, brand and marketing manager, ‘but the Brandworkz guys were patient and took time to figure out our processes. The other outstanding feature of our experience with Brandworkz has been the ability of their software to individualise the brand management tool. What we have now looks one hundred per cent ASSA ABLOY!”
You can find out more about how the business is strenthening processes to build brand consistency, and learn about the additional brand management sites that Brandworkz has created for Chubb, Yale and the other brands in the ASSA ABLOY family by clicking on the link below.