Managing a brand, producing thousands of marketing materials and overseeing consistency can be a tough call, particularly if you have decentralised teams working in different locations who need to create or localise artwork.
For the University of Greenwich this is particularly true. Its campus encompasses numerous small office units spread across the 17th-century buildings of the former Royal Naval Academy. Hardly the most conducive environment in which to foster brand consistency.
In addition, the University offers thousands of courses and produces marketing material, both online and in print, to promote every course. This was proving tricky, partly because the small in-house design team was causing production bottlenecks trying to output the sheer number of marketing materials required.
The University of Greenwich marketing team knew that the solution lay in putting non-design trained people in charge of producing their own promotional materials for their departmental courses.
And that required using web-to-print.