Simply, Web-to-Publish as it is also known, enables your marketing teams to produce top-notch artworks in-house – no digital or design skills required. Better still, this technology makes huge savings in marketing production costs and drives up brand compliance and consistency at the same time.
So that’s not a bad start, is it? Let’s drill down a bit and find out how web-to-print helps to make all this good stuff happen.
But first take note that it’s important to have your platform integrated with, or part of, a digital asset management platform. Successful web-to-print depends crucially on having direct access to approved, consistent brand imagery, logos and values. A web-to-publish platform separated from a DAM will only result in another isolated silo of information – and that means potential trouble with the risk of wrong images or information being selected, as well as a lot more time taken to shift images from one system to another.