Brand Management

Webinar: How to get any 3rd party to communicate your brand consistently

Brand management software provider Brandworkz will be hosting the second instalment in a three part webinar series on Friday, November 14th, 2014 at 4:00pm GMT. This 30 minute webinar is titled:

How to get any 3rd party to communicate your brand consistently

Through our work and discussions with many global companies, we have learnt that this is a problem marketers commonly face. How do we get our third parties to communicate our brand messages and stories, and to use our imagery and branding consistently? Third parties can include internal or external people, whether marketers from our overseas offices globally, PR teams, journalists, sales teams, manufacturers, external agencies, distributors, partners, and many more. It’s important to let these third parties feel like they have enough autonomy to customise their own marketing materials without always having to wait for sign off from the head office. It’s when third parties experience a long lag time waiting for a response from head office that home grown marketing materials get created.

There is value in autonomy, but there is a need for brand consistency. This webinar will look at how to ensure global consistency without head office behaving like the ‘brand police’.

You will learn how to

  • Encourage sharing of your marketing materials across all channels
  • Accelerate the distribution of marketing content
  • Ensure everyone has access to the correct materials
  • Have quick and cost effective localization
  • Better deliver on brand promises
  • Increase brand consistency

To register for the webinar please click here. We look forward to seeing you on the 14th!

 

Click here to find out more about Brandworkz brand management software

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