Businesses with strong, consistent, well managed brands have higher market valuations than their competitors. But building brand value and your brand as an asset involves much more than developing a great looking visual identity.
Brand building is all about managing the customer experience whether that is through your products, packaging, price, advertising communications, website, email marketing or even your sales personnel. Each time a customer interacts with your brand, that experience defines who you are, how you operate, and how you’re different from your competitors.
This is hard to achieve without a digital asset management system to centralise your marketing and brand assets, brand communication, governance, education and operations. .
Here are our three tips for building a stronger brand with digital asset management: