Founded almost a quarter of a century ago, Florida-based Transitions Optical, Inc. has an enviable international record. The company’s stated mission is to ‘help people see life in the best light by enhancing their vision’. As a photochromic lens manufacturer, it makes adaptive lenses that automatically darken, shading the wearer’s eyes, as light conditions brighten.
Transitions Optical is a global brand with offices in the United States, Brazil, France and Singapore which are responsible for the business across each of these regions.
On the face of it, what we’re talking about here is an extremely successful business. And yet Transitions Optical faced one critical challenge.