A distinctive brand and outstanding brand experience is the biggest differentiator for automotive brands today. With customers doing almost all their research into car models and makes before they ever set foot in a showroom, automotive industry marketers must create strong, consistent and on-brand environments and experiences for customers whether online or in the dealership.
Brand management tailored to your industry
Brandworkz is used by brands in many different markets to solve a wide number of marketing issues. You will find some of the specific industries below.
Healthcare marketing is currently changing at a rapid pace. There are more and more digital channels coming online, plus there’s a new focus on patient experience and big changes in regulation. This means that healthcare marketers need to change the way they market their products and services so they can reach their target audience and grow their brands.
Finance & Insurance Industry
Getting campaigns approved is a struggle for marketers working in heavily regulated industries like Finance or Insurance. Creating on-brand consistent messaging that requires approval from multiple decision-makers can be very difficult without technology to simplify these complex business processes. Brandworkz is used by marketers to aid the production and delivery of marketing materials from a centralised online dashboard in a compliant manner.
Travel & Tourism Industry
Every tourist destination in the world has a brand image. A carefully developed brand serves to differentiate a destination from the competition. However, the disparate nature of the industry can lead to inconsistent marketing campaigns and materials, creating a confused image to prospective customers. Image must be controlled by a clear projection of brand identity.
Sales teams are often out on the road yet they need access to up-to-date presentations, sales sheets, product specs and case studies. It is also vital that a sales team uses materials which are on-brand and up to date. The challenge is how to put the right materials in the hands of your customer-facing staff so they are better informed and can deliver the right brand experience.