A distinctive brand and the ability to offer an outstanding brand experience to customers is the biggest differentiator for automotive industry brands today. With customers doing almost all their research into car models and makes before they ever set foot in a showroom, this is ever more important.
So, marketing and messaging must be high quality and brand consistent both online and in the physical space of the dealership. Marketers are striving to create online environments that provide the freedom to browse products and information with a great brand experience. And in the physical space, for the customer to be served in a brand-consistent surroundings by informative experts who are respectful and quick to respond.
A Brandworkz brand management software platform makes this possible. Automotive industry marketers can centralise, organise and supervise every single element of their marketing content in every digital channel. In addition, Brandworkz educates and aligns dealers to the brand promise. That means streamlined customer experiences in both the digital and physical world.