When Apple Pay launched in the USA in October 2014, more than a million credit cards were registered in the first three days. In the first six months after Apple…
In a heavily regulated industry like Finance or Insurance, getting campaigns approved and signed off in a timely manner can be a struggle without a marketing management software platform to automate the process.
Nothing can go out into any communication channel without first being authorised by the compliance department, the legal team, the approved internal writers, as well as the decision makers in marketing. In addition, materials must be high quality and brand consistent.
If you get it wrong, you damage your brand, your corporate reputation and your bottom line because the fines are high.