Laura Ramos from Forrester says “Exceptional experiences are now your best competitive advantage” and in no industry is this more true than retail. With customers coming to expect the same customer and brand experience with traditional retailers as they get with Amazon or eBay, this is ever more important.
A Deloitte report claims that mobile technology and easy access to digital information not only affects sales in digital channels, but also has a much broader impact on in-store sales and in-store consumer behaviour. For retail marketers this means that they must create online environments that provide both information and the ability to buy, coupled with brand-consistent physical retail environments that offer outstanding digital experiences.
A Brandworkz brand management software platform makes brand delivery and consistency possible across both digital and physical stores. Retail marketers are able to manage content centrally, provide controlled access for people or teams and integrate the platform with Ecommerce, CMS and other marketing delivery platforms. That means streamlined customer experiences in every digital channel and the physical world.