It is that time of the year when much is written about the next innovations in technology – not least digital asset management.
This article isn’t so much about the major hype items going on it tech at the moment – chatbots, Alexa-type voice-input, and so on. In my opinion in many cases, these still have the behaviour of a toddler on a mission to wear down it’s parents by repeatedly asking for the same thing over and over, or to shift to something completely random completely throwing you in the process.
Just the other day I found myself swearing down the phone more than I have probably done ever before when I encountered a chatbot which Barclays Bank have put in place for their “customer service”. It made the experience of speaking to a person at an overseas call centre with only a rudimentary grasp of the English language, seem like the Good Old Days. At least they could have detected the number of swear words I was saying and put me through to a human based on that.
That’s in my opinion not something you can currently risk implanting in a complex system like a brand asset management system.
The below items are therefore more of a pragmatic list of items, which I think will become must-haves for DAM systems during 2018. This is of course in addition to the “traditional” must-haves in a good DAM such as strong metadata, image/video transcoding, good search, scalability, and all the other basics.