Your digital assets have never been more essential to your business. Customers expect to interact with your brand through multiple channels and in multiple file formats. Everything from video, audio, documents, images, marketing artworks, is required to portray your brand and its products in the right light to customers on and offline.
As a marketer you are managing multiple marketing platforms and most probably multiple teams who are creating content for the channels in which your customers are interacting with you. So how do you ensure that the right content is being used in the right context every time?
Marketers are adopting Digital Asset Management technology to enable marketing teams around the world to create world class, on-brand marketing campaigns by storing, managing and providing access to your digital assets in one place. Your brand and product images sit beside your promotion videos and sales presentations in the asset management system, all within one click of your brand guidelines, enabling you to deliver your key messages to your customers across multiple platforms. Integrations with your martech stack mean accurate, compliant and on-brand content can be pulled through and used in every channel.
So what are the key features to look out for in a digital asset management system? How do you distinguish one system from another when reviewing them?