Word from the Society of Digital Agencies research is that 76 per cent of marketers are actively creating significantly higher volumes of content. Forester Research reckons it’s more like 90 per cent. But whatever the figures it’s a sure bet that, as a marketer yourself, you’re seeing a big increase in the amplitude of content, campaigns, images, videos and documents you are creating, in line with the growing numbers of different marketing channels.
Alongside this growth come the expanding issues of how to store, manage and distribute all this content. Many marketers still have content and brand assets stored in a hundred different places – not to mention their multitude of users who can never find what they need.
Increasingly, they are turning to digital asset management platforms to solve these challenges. A DAM technology centralises brand assets, marketing materials and advertising campaign resources in the cloud, allowing internal teams and external partners across the globe to log in with permission-based passwords to self-serve the content they need. Consistency, productivity and efficiency are the major gains.
So, if you are at the early stages of considering digital asset management technology, start by considering these five high level questions.