How do you get users to adopt your new DAM software?

You’ve selected your vendor. You’ve purchased your new digital asset management platform. You’ve implemented it. But no-one is using it. Why have you got a user adoption issue?

How to get your users on board is a step that can often get overlooked by businesses getting started with new software. That’s because in many cases, the focus is on the buying and implementing of software.

But it’s important to remember that success is not defined by delivering the project on time and on budget. It is defined by how many employees then sign up and use the new platform on a daily basis, over its lifetime.

Any organisation will struggle to see a successful software implementation unless user adoption has been thought through, designed and executed.

So, how can you ensure that the audience for your DAM system understands what it’s there for, how it will improve their working lives, and why they should use it?

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We’ve created the Brandworkz User Adoption Toolkit to help you outline your user adoption strategy and to plan through the process of promoting your new digital asset management platform internally so that it gets used.

You will be taken through the key steps and prompted to think about what’s required. There are question lists, charts, media lists and timing plans that will help you get your thoughts and plans in a logical order. Some of the lists are pre-filled with suggestions. Just over-type them to add your own.

Of course, you can design your campaign to be as simple or as sophisticated as you have resource for. This tool is just a guide!

When you use the Brandworkz User Adoption toolkit you’ll be able to facilitate awareness, generate excitement and ensure you get the most out of your digital asset management platform.

Do you want to see Brandworkz in action?

Schedule a demo today with one of our brand management specialists!
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