Is your marketing team working as efficiently as you’d like? Can everyone find the marketing materials they need instantly? Can you be sure everyone is using the most up-to-date and approved content so your brand is consistent wherever your customers are coming into contact with it? If you answered ‘no’ to any of these questions, chances are you need a brand asset management or digital asset management platform. So we’ve put together a check-list of signs that indicate you need one.
1. You’re constantly receiving requests for digital assets
If your team members can’t find the content or brand assets they need they are going to call or email your team. That’s a big drain on resources as you’ll need someone dedicated to answering requests.
With a digital asset management platform, you centralise all your content in the cloud and give password permission-based access to those who need to get hold of materials. They only see and download what they are allowed to see and download. You’ll massively reduce phone and email interruptions because users can self-serve.