Is your marketing team working as efficiently as you’d like? Can everyone find the marketing materials they need instantly? Can you be sure everyone is using the most up-to-date and approved content so your brand is consistent wherever your customers are coming into contact with it? If you answered ‘no’ to any of these questions, chances are you need a digital asset management system. So we’ve put together a check-list of signs that indicate you need one.
1. You’re constantly receiving requests for digital assets.
If your team members can’t find the content or brand assets they need they are going to call or email your team. That’s a big drain on resources as you’ll need someone dedicated to answering requests.
With a digital asset management system, you centralize all your content in the cloud and give password permission-based access to those who need to get hold of materials. They only see and download what they are allowed to see and download. You’ll massively reduce phone and email interruptions because users can self-serve.
“Our users can find exactly what they need. The usage statistics alone prove it, and the number of requests to the marketing team for materials has gone down markedly over a short period of time. We used to get up to ten inquiries or image requests every day – now it’s down to fewer than five a week.
Andy Minns, Marketing Communications Manager, Mitsubishi Motors