The educational establishments today are increasingly spending time, budget and effort ensuring they develop brands that stand out in a crowded marketplace and attract students.
How do you make marketing production processes more efficient for higher education?
The modern higher education marketplace particularly is more disrupted now than it has ever been with universities competing fiercely for students from within their home countries and from overseas. The concept of a student as a customer is taking hold as universities adopt consumer marketing techniques.
In this environment, having an effective and consistent brand is vitally important to survive and thrive. A strong brand is a consistent brand. Plus the need to feed media channels with creative, engaging and compliant content means having good brand management tools such as a brand management platform is a must-have for higher education marketers.