In addition, ask whether the system offers a ‘download reason report’ for added transparency and auditing purposes. This enables administrators to track and manage where and why images, documents and campaigns are being downloaded and used.
Meanwhile you and your fellow marketers are freed up to innovate and engage customers in all the right digital channels.
Innovation in digital marketing can be a reality for healthcare marketers both as a means of communicating and interacting with customers as well as for managing internal processes, even within the constraints of regulation. A cautious approach may be required, but with the right mindset, processes and tools, anything is possible.