Icebreaker is a global outdoor apparel manufacturer and retailer headquartered in New Zealand. Launched in 1994, the brand created an entirely new clothing category – merino wool fibre active clothing for the outdoors.
Today it is a global brand synonymous with quality, style and high performance, as well as sustainability, ethical manufacturing and animal welfare. The brand is built on the stories behind where the raw materials come from. They have a great yarn to tell and want to tell it well.