Meet the Exec Team

As a leading expert on brand management, Jens has built brands and brand asset management systems since the nineties, working with companies such as Ford, Shell, Unilever, Nomura Bank, Dun & Bradstreet, Imperial College, Symbian and Cantor Fitzgerald.

It was in his early career while working at a number of branding agencies, that Jens had the idea to develop Brandworkz.

He observed that many brand launches and re-brands would lose strength and vitality over a one to two year period following their launch because brand managers didn’t have the tools for efficient brand management. Jens observed that brand owners were therefore not getting good enough ROI from their costly branding exercises.

Designers who had worked for months and sometimes years on a large re-brand, would often complain that the impact of their work was diluted once it was handed over to the client, because the branding and messaging were used inconsistently or didn’t follow the brand guidelines.

Meanwhile, the client would comment that the agency had delivered the entire finished project on a CD-ROM, making it a nightmare to implement accurately across a business, particularly one with many offices and markets.

So Jens founded Brandworkz and it has grown from that first germ of an idea into the global brand management software system it is today.

Steve has run business development teams for enterprise Marketing Software solutions for 10 years and been instrumental in winning and launching global projects for Shell, Nestle, Pernod Ricard, Emirates, SAB Miller and many more. Having worked with VYRE, North Plains, and more recently ThisMoment Steve understands fully how the digital agenda now drives brands. He was a key player in the sale of VYRE to NorthPlains in 2012 having been instrumental in growing its revenue from £2m to £6.5m.

Raj has been working in web based companies since 2006 in various roles in Project Management and Implementation. A marketing graduate with 6 years of exclusive brand asset management experience, he is very familiar with the complexities of delivering web applications to blue chip clients having worked for global clients such as HSBC, Barclays, Exxon before joining Brandworkz. Since joining Brandworkz in 2013, Raj has been championing a great client experience and introduced the Net Promoter Score to measure it. He also introduced a rigorous delivery process for our digital asset management systems resulting in friction-free, speedy, repeatable project delivery.

Anna has worked in marketing for over 20 years. After graduating from UEA, she went to Hong Kong to be marketing manager for Grolsch Premium Lager and then San Miguel Brewery’s international brands division. Six years later she moved to London to work for Channel 4, until advertising agency Bartle Bogle Hegarty hired her as their new brand manager to build a differentiated, globally-successful agency brand. Following a five year stint as business development director at branding agency, The Workroom, Anna joined Brandworkz in January 2011.

Hari has over 8 years technical experience in the Web and Brand Management industry and has delivered successful solutions for global brands such as Diageo, Nestlé, Virgin Holidays, ESPN Star and Emirates. Hari has an unrivalled set of skills: technical proficiency, business vision, talent for internal team collaboration, an in-depth understanding of how to spec a product and most of all, a burning desire to improve user-experience.

Kate has been an Operations Manager for over 15 years, managing teams up to 90 staff. She has extensive experience in the co-ordination, planning and support of daily operational and administrative functions of running businesses in the Hospitality, IT software, Food & Beverage and Financial Services industries. During her time at food company K&F, Kate’s leadership was instrumental in growing monthly export revenue by 25%, culminating at a trade sale of the company for 400% more than it was worth when she joined. Kate joined Brandworkz in February 2015. She has improved its performance, productivity, efficiency and profitability resulting in  a service focused on professionalism and customer care.