Marketers in the education sector face a unique set of challenges not seen in many other sectors. Take universities, for example, they can be marketing their product to prospective students for two years or more, both locally and overseas, before they decide where to attend. This is a huge brand consistency challenge.
Brandworkz is designed to make producing all of the content required by each department, faculty and course a timely and cost-efficient process, without the need for a degree in astrophysics.
The volume of content
Universities and colleges produce a truly huge amount of content. With hundreds of courses delivered across different medias, maintaining consistency is a business critical challenge.
Brandworkz can help! Our education clients centralise all their approved marketing materials online so different faculties and teams can help themselves and central marketing can rest assured that everything is on brand.
Design bottlenecks unblocked
With so many materials to be created and updated, you would need a very large team of designers to get through the workload. Unfortunately budgets rarely allow that to happen.
Brandworkz can help! Our Web-to-Publish templates allow non designers to create beautiful looking on brand course materials simply and quickly freeing up designers time to work on more important jobs.
One source of truth
Your course content can be created in one place but is then needed in many others for the creation of marketing materials. This a recipe for a brand consistency disaster and is a huge amount of work to maintain.
Brandworkz can help! Our Brand Management System can pull content from your CMS and auto-populate it into Web-to-Publish templates for course brochures and materials delivering you one source of truth for all your content.
OUR PRODUCT
Key features
Web-to-Publish
Stop spending valuable time, money and resources on manual, low-level artwork changes
Workflow & Annotation
Streamline, track and audit your marketing production processes – however complex
Brand Showcase
Show people what good looks like and stop them reinventing the wheel by promoting best practice
Higher Education brands who trust Brandworkz
Higher education deserves higher brand consistency
Find out how the University of Greenwich improved their brand consistency, reduced their marketing costs and improved their time to market with one piece of MarTech.
