The numbers have been processed and the results of the Brandworkz Brand Fitness Survey 2019 are now in!
Over the summer we ran our annual “Brand Fitness” survey to investigate how active the systems and processes leading brands are using to manage their brand day-to-day.
Some of the key takeaways from the research were:
85% of respondents would not be able to see or track expired brand content
45% of respondents were still managing requests for brand logos manually
Over 80% of respondents said that their brand management system did not actively help with regulatory compliance