We have crunched the data and the results are in!
In December 2019 we conducted our brand management survey on over 3,000 brand marketers to find out their opinions on brand identity and its usage within their businesses. The survey results have given us a very insightful view of how vital marketers view good brand management and how important brand is seen in relation to overall business value.
Some of the key takeaways from the research were:
83% of marketers found it challenging to regulate consistent brand use around the globe
100% of marketers believe consistent use of their brand identity is important
Only 28% of marketers are auditing their brand regularly