MONIN, the world famous flavoured syrup brand and Brandworkz, the marketing and brand management software company, are delighted to announce that they have formed a business collaboration.
MONIN is implementing the Brandworkz brand asset management software platform in their business to enhance their marketing operations. The system will provide MONIN marketing and sales teams, wider staff, external agencies and partners worldwide with a marketing content hub, enabling them to strengthen their iconic brand even further.
Their teams will be able to access the marketing content and brand guidelines they need to deliver enticing marketing communications and the distinctive brand experience that their customers expect in today’s demanding marketplace.
Brandworkz will also give MONIN the opportunity to centralize its digital assets in an unique platform. The objective is to keep control of the brand image of MONIN products across all platforms and media. Jérémy Barbaud, Digital project manager at MONIN says, “Our digital assets are very important for our e-commerce and social network activation. Being able to integrate Brandworkz digital asset management so easily into our marketing process was vital because our projects move so quickly.”