MONIN, the world famous flavoured syrup brand and Brandworkz, the marketing and brand management software company, are delighted to announce that they have formed a business collaboration.
MONIN is introducing the Brandworkz brand asset management software platform inside their business to enhance their marketing operations. The system will provide MONIN marketing and sales teams, wider staff, external agencies and partners worldwide with a marketing content hub, enabling them to strengthen their iconic brand even further.
Their teams will be able to access the marketing content and brand guidelines they need to deliver enticing marketing communications and the distinctive brand experience that their customers expect in today’s demanding marketplace.
Also, Brandworkz will give the opportunity to MONIN to centralize its digital assets in an unique platform. The purpose of that is to keep the control of the image of MONIN products in all platforms. Jérémy Barbaud, Digital project manager at MONIN, “Our digital assets are a value for our e-commerce, our social network activation. The easiness of integration of Brandworkz is a need on our fastrack projects.”