Brandworkz, the specialist provider of marketing and digital asset management technology has today confirmed a strategic partnership with Differentia Consulting to provide QlikView self-service business intelligence analytics software for brand asset management.
The advanced analytics offering, called Smarter.DAM provides complete information on the performance of digital asset management (DAM) activity using data captured by the Brandworkz DAM platform. It provides an audit trail and analytics on brand and marketing activities.
The Smarter.DAM Dashboard creates a single view of the way digital assets are being used, marketing activities managed and campaigns executed. The dashboard application is designed to be visual and easy to digest, taking complex data on the marketing processes and assets that represent a brand and presenting the data so that it can be analysed quickly. The dashboard gives clarity on how marketing management is affecting brand consistency, governance, education and operations via powerful attribution analysis.
Clarity around the analytics of how a digital asset management system is being used and by whom can drive a strategy for promotion of the site and its contents ensuring the investment in the marketing materials, assets and templates as well as the system itself is justified.
Big Data is a key focus for marketers in 2014 as they are being required by their businesses to be more numbers-driven and accountable than ever before. There is growing demand from marketers for intelligent software to help consolidate and integrate data to create strategies and campaigns. Data analytics is a vital tool for marketers and members of management teams.
The Smarter.DAM offering is available now from Brandworkz or Differentia Consulting.
Arnaud Lagarde, Sales Director, Brandworkz says, “Our clients have been asking us for advanced analytics in Brandworkz. We are delighted that our strategic partnership with Differentia Consulting to create the QlikView Smarter.DAM dashboard gives marketing managers the solution they need.
Smarter.DAM addresses the requirement to report on marketing assets and activity, in an accurate and timely manner. With clear reporting, users understand where investment in digital assets, marketing campaign development and marketing operations is giving return on investment.”
Adrian Parker, VP Marketing and Strategy, Differentia Consulting says, “Differentia Consulting are extremely pleased to have joined in a strategic partnership with Brandworkz. The Smarter.DAM dashboard application, powered by QlikView will provide marketers with role based analytics that they require to do their jobs efficiently, with one accurate view of their marketing assets.
Smarter.DAM is part of a series of Smarter.BI platform offerings pioneered by Differentia Consulting to discover actionable insight for decision makers across the enterprise.”