If you have heard about Digital Asset Management, or DAM software, chances are you are struggling to control, share and distribute the mountains of marketing content and brand assets necessary to build strong brands and memorable brand experiences. A digital asset management platform can help solve these issues. But before we go on; what is digital asset management?
Firstly, a few definitions
- Digital Asset Management is the process of storing, organising, managing and making available rich media files called digital assets.
- Digital assets are files such as images, videos, audio files, marketing artworks and
- Digital Asset Management Software (System, Platform, Site) is a piece of technology that is your database for your digital assets. Your DAM software will be accessed via a computer or mobile phone.