What is Digital Asset Management? You may have heard about Digital Asset Management or DAM software and wonder what it is. We have a guide to help you understand what Digital Asset Management is, how it should be used and how it can help you manage all your digital files. But first….
A few definitions
- Digital Asset Management is the process of storing, organising, managing and making available rich media files called digital assets.
- Digital assets are files such as images, videos, audio files, marketing artworks and
- Digital Asset Management Software (System, Platform, Site) is a piece of technology that is your database for your digital assets. Your DAM software will be accessed via a computer or mobile phone.
There will be more definitions as we go through but above are the basics that will cover us for the moment, there will be a longer list of digital asset management definitions later.
Let’s now look more into what a digital asset is and the different types that you might be trying to manage.