Here at Brandworkz we get asked all sorts of questions by our prospects about their DAM project planning and implementation. So we thought we’d answer the top ten Brandworkz FAQs right here.
Of course, we always love to talk, so if you would like to know more about any of these, or have further questions, just drop us a line at firstname.lastname@example.org, call us in London on +44 (0)207 288 9700 or +1 214 932 3136 for our office in Dallas.
1. How much work from the client side is needed to set up and launch Brandworkz? What preparation can we, the client, be working on prior to launch?
One of the biggest concerns for clients is how much time and effort they’ll need to put into a software implementation project. Some are willing and able to get stuck in; others don’t have the time or the skills.
What is important here, is that implementing a digital asset management platform does not need to be an onerous, drawn out process requiring weeks of your time. As a vendor, Brandworkz is unique in that we have streamlined and simplified the process of getting going with DAM.
Your Brandworkz implementation team will go through a consultancy process to identify what you need and how much effort is needed from either side. They are flexible enough to take the strain when it’s needed, as well as guiding you and advising on best practice.
The preparation you can do before starting a project is to identify your business problem and the reason for purchase – whether you want to save money, be more efficient or to work collaboratively.
Once you’ve identified the purpose of use, start with visualising the way you and your team will be using it – from here your Brandworkz implementation team can decide how to structure the system.
If you need to get up and running fast, we can do that for you. If you need a longer process, involving multiple teams in your business, our implementation process can allow for that too.
The most important thing is that your business is unique. Your brand management site will be configured and structured based on your requirements, business configuration or marketing objectives. Your implementation team will work with you so that your system works for your business and gets launched when you need it to.
For the detail about what you should expect from the implementation process, read our Whitepaper: A Seven-step DAM Implementation Guide
2. How do we bulk move our existing assets into Brandworkz? What can I do prepare my current assets for import/transfer to a new system?
It is common to need to bulk-migrate assets when moving from one vendor to another. As with your implementation, our team can help you through the process.
The key to moving assets is to be absolutely clear about which ones you will keep and which to bin. If you have been using a system for years, it can be almost guaranteed that there will be assets in there which shouldn’t be migrated because they are out-of-date, no longer on-brand, not high enough standard or not properly tagged. A brand management or digital asset management platform lives and dies based on the quality of its content, so be ruthless.
We have written an article, Technical Considerations For Exporting Assets, Metadata and CMS Pages, to guide you through how to bulk move assets. Visit this page to read more.
3. Can the Brandworkz interface be branded to reflect our own company image?
Yes, Brandworkz is completely flexible and configurable. You will be delivered a platform that is fully branded to reflect your own company identity. The key with a brand management platform is to lead by example, so users entering the site are immersed in your brand look and feel from the start.
Brandworkz is unique in that clients can make any stylistic changes to the on-brand interface they need to by themselves. Every other vendor will charge you for making changes if you need to do so after your site has been implemented.
Our client Andy Minns, Marketing Communication Manager of Mitsubishi UK, sums it up best when he says: “Clients can adapt and control the Brandworkz platform without having to go back to the vendor to get the folder structures changed or renamed, colour amended, new user groups created or metadata schemas rearranged. Every aspect of the system can be managed and controlled, avoiding the cost of after-sales modification that other vendors often charge for.”
4. Can I manage the rights and permissions for my assets?
Yes, you can. Brandworkz is built on a permission-based system meaning that you can specify which assets users and group can access, what asset version download options they have and who can upload where and when. These permission sets can be easily updated, by you, as your company evolves and as you bring in more external partners.