Brandworkz Whitepapers

Explore brand management, digital asset management and brand management in-depth with our Whitepapers

Brandworkz-Survey

Brandworkz Brand Management Survey Q1 2019

We have crunched the data and the results are in for the Brandworkz Brand Management Survey Q1 2019.

Find out what the over 3,000 brand marketers in leading organisations think about the function of brand identity, its importance and usage within their business.

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Business case for brand management

The Business Case for Brand Management Software

Here at Brandworkz, we believe that branding and good brand management is one of the key drivers of sustainable differentiation, sales and ultimately brand value. Brand management software can help brands integrate and implement their brand and communications, and ultimately grow their company value.

In this white paper you will learn how to put a business case together to get budget approved for brand management technology, what to look for in a brand management system and how to measure return on investment.

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Consistency

The Five Pillars of Successful Brand Consistency

Like most things in life that are very important, brand consistency is difficult to achieve.

The Five Pillars of Successful Brand Consistency white paper sets out the fundamentals that every brand should focus on if they want to achieve long term brand consistency in a multi-channel world. Find out how to get your brand on the right track for great brand consistency and how to stay there with real-world examples from brands that understand the importance of brand consistency.

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Metadata-Toolkit

The Ultimate Digital Asset Management Metadata Toolkit

Our new Digital Asset Management Metadata Toolkit will take you through the step-by-step process of planning out and creating your own metadata schema for your digital asset management platform.

Getting your metadata right will ensure that all of your digital assets can be found within the system and, most importantly, can be used. You will be able to provide better search features and end up with a system that your users love.

Follow the link below to download the toolkit.

We hope you find it useful.

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By-Default

Brand Consistency by Default white paper

Brand Managers who are trying to keep teams, departments and partners on-brand in multiple channels face an unenviable task as it is very easy for people to create or edit content that is off-brand and undermines the value of your brand.

In this new mini-guide for marketers you will learn the three keys to achieving great brand consistency and how implementing them will pay dividends quickly.

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DAM-toolkit

A Digital Asset Management user adoption toolkit

You’ve selected your vendor. You’ve purchased your new digital asset management platform. You’ve implemented it. But you are struggling to get your users to use it. Why?

We have created a User Adoption Toolkit that will help you work out your user adoption strategy and create a plan for the process of promoting your new DAM platform. The Adoption Toolkit features questions lists, charts, media lists and timing plans to help you get your plan in place.

We hope you find the toolkit useful.

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How-to-choose-DAM

Why do you need Digital Asset Management?

Marketers are adopting Digital Asset Management technology to enable their marketing teams around the world to create world class, on-brand marketing campaigns.  By storing, managing and providing access to  digital assets in one place, in the cloud, marketers can streamline processes and drive up brand consistency.

But what are the main features and benefits that a digital asset management platform will provide and why do you really need one?

Our guide, to why you need a digital asset management system gives you the essential information and an idea of what to expect from this kind of technology.

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Marketing Processes

How to control your brand and marketing processes

Marketing has changed beyond recognition in the last few years. The digitalization of everything has increased the channels that marketers must pay attention to and brought about a new era of content marketing. The digital age has also increased globalization, making the world a smaller place and increasing the number of markets we are able to sell to.

In this white paper you will learn how to control your marketing processes, how to build a stronger brand and the importance of a consistent message.

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DAM-Comparison-image

Which digital asset management software is best?

We are delighted to bring you our latest Brandworkz Toolkit, the Digital Asset Management Vendor Comparison Chart.

This Vendor Comparison Chart is designed to be used once you’ve started searching for a platform and you are trying to work out which digital asset management software is best. You’ve done your research online, checked out what each one offers, perhaps read some blogs about what to look for, or how each one works and you‘ve made a shortlist of vendors you’d like to see a demo from. With this toolkit you can compare like-for-like.

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Tablets and medicine

Healthcare Marketing: How to deliver brand consistent marketing content in multiple digital channels

Marketing in the healthcare industry is changing rapidly because of a significant shift in patient behaviour. With that change comes the challenge of how to manage and distribute content that engages customers in the right channels.

In this white paper you will learn how healthcare brands can navigate the complex marketing landscape, develop more brand consistent marketing content, deliver it to the right digital channels and build a loyal customer base that will grow your brand value. You will also get real world examples of how healthcare brands are using brand management platforms to leverage their content and stand out from the crowd.

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Digital Transformation

How can financial services marketers embrace digital transformation?

Marketing has changed beyond recognition in the last few years. The digitalization of everything has increased the channels that marketers must pay attention to and brought about a new era of content marketing. The digital age has also increased globalization, making the world a smaller place and increasing the number of markets we are able to sell to.

The financial services industry is experiencing rapid change. Marketers are forging a path with creative, original and innovative ideas on how to push financial services into the digital arena.

In this white paper we will explain how the financial services industry is moving into the digital world, the path to digital transformation and cover some of the tools you will need to get there.

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Marketing-connectivity

How to forge stronger customer relationships in a multi-channel world

Today will live in a connected world due to technology, digital tools and innovation. As marketers we can now be more in touch with our customers, our internal teams, agencies and partners than ever before.

In this white paper you will learn how to make the most of the connectivity with customer engagement, getting buy-in from your internal teams and connecting with influencers. You will also get a number of key points to look out for when initiating a brand management platform project.

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Next steps in digital asset management, Brandworkz CEO Jens Lundgaard

Why marketers need digital asset management to grow their brands

If you are implementing a new digital asset management system, the most important first step you can take is to build a plan that is thoroughly thought-through. That way you can be as sure as possible that your project will be a success.

In this white paper you will learn how to specify a digital asset management solution, the steps you must follow to implement successfully and how to measure the return on investment.

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Library

A Seven-step DAM Implementation Guide

If you are implementing a new digital asset management system, the most important first step you can take is to build a plan that is thoroughly thought-through. That way you can be as sure as possible that your project will be a success.

In this white paper you will learn how to specify a digital asset management solution, the steps you must follow to implement successfully and how to measure the return on investment.

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NYC

Marketing Resource Management Product Guide

A Marketing Resource Management (MRM) system solves many of the main marketing operations problems faced by marketing teams such as how to manage marketing and brand assets, improve productivity, drive consistency and reduce costs.

In this white paper you will learn how to stop wasting time and money with inefficient processes, how an MRM platform will help you and what to look for when purchasing an MRM platform.

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Choose a brand portal

How to choose a brand portal

Thinking of implementing a brand management system and are evaluating how to do it? This article evaluates the pros and cons of using Microsoft SharePoint (if your company is already a user), building your own system from scratch or choosing a tried and tested brand management technology vendor like Brandworkz.

In this white paper you will learn whether to choose Microsoft Sharepoint, to build a system from scratch or buy off-the-shelf and detail about functionality, support and upgrade, implementation timescales and costs for each option.

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Consistency

Marketing Consistency: How to deliver brand consistent marketing content in multiple digital channels

Customer behaviour is changing and marketing is changing with it. Marketers are working to understand how to adapt to satisfy the customer needs and what it means to their businesses.

Marketers have a great opportunity to interact with their customers in new ways. This also brings a number of challenges such as how to manage and distribute content in the right channels.

In this white paper you will learn how brand management software can help your brand ensure that content is brand consistent regardless of the channel and how this will lead to stronger communications and more engaged customers.

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DAM-Toolkit-2

How to plan for a digital asset management implementation

Marketers are being tasked with finding ways to work more efficiently. There’s been such an explosion of potential marketing channels, all of which require content, that outdated manual methods of managing and sharing content are no longer workable.

Marketers are turning to digital asset management (DAM) platforms to help. But it can be daunting to start the process of specifying a digital asset management platform. Where do you start? How do you plan for such a project?

It doesn’t need to be hard. With our Digital Asset Management Project Planning Toolkit you get the right tools and checklists to help in the early stages of planning a successful DAM project.

We hope you find it useful!

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