What is Brand Management Software?
A brand management software platform supports marketing and brand managers in managing their brand, its messaging, and its brand assets to deliver brand consistency across every channel.
Brand management software provides a single source of truth where users can store, manage, share, and create brand assets.
Brandworkz Brand Management Software features
Brandworkz is highly customisable so that no two Brandworkz Brand Management Systems are the same!
You can tailor our Brand Management Software Platform to your needs and requirements! Brandworkz has all of the tools you need to manage your brand, simply choose the modules that best fit your specifications.
And you can integrate Brandworkz with your entire MarTech stack
Break down the digital asset silos!
Brandworkz brand management software platform is the single source of truth for all of your company’s brand and marketing assets. With our API and integrations, you can use all of your digital assets wherever they are needed in your MarTech stack without the need to download and re-upload, as well as issues with old versions and expired files.
The benefits of Brandworkz Brand Management Software
Having a consistent, differentiated brand is a no-brainer for marketers, but implementing this in the real world can be like herding cats, gazelles, and wildebeest all at the same time – you may even have a couple of grizzlies in your organisation.
Here are some of the benefits that you can enjoy by implementing the Brandworkz brand management software platform. Also, don’t just take our word for it. Check out what some of our clients are saying.
Controlling brand consistency
Nobody sets out to portray your brand inconsistently, but sometimes your fellow employees, partners or agencies do not have access to the correct brand materials or the education about how the brand should be used and represented. Creating an online home for your brand will give you more control and will increase brand consistency and visibility.
“Our people have been blown away by this system. They’re very impressed by the way Brand Center is changing the way franchisees interact with the brand and use the marketing materials. We can’t praise it highly enough.”
Inspiring best practice
Inspire your brand and marketing teams by showing them what great looks like. By showcasing the best most effective campaigns and content, you will maximise their value and amplify their success. By encouraging their reuse, you will reduce duplication and raise the overall standard and performance of your marketing output.
“We are seeing significant time-saving, improved access for everyone and better sharing of assets between the HQs.”
Lucy Shaverin, Creative Content Manager, Action Against Hunger
When people hear about compliance, they usually worry it will add a considerable amount of time and work to their project, but with Brandworkz you can get to market quicker, safe in the knowledge that all the compliance boxes are ticked and recorded. No matter how complex your business processes Brandworkz can be tailored to your requirements.
“With Brandworkz, the chance of user error in marketing production approval is hugely reduced and the time and effort required to gain approval for documents in what is a heavily regulated industry have also been minimised”
Cole Walker, Marketing Operations Manager, Rathbones
Spend more time on the stuff that matters
There is only so much time in the working day, what should you and your team be spending it on? You shouldn’t waste time fielding requests for files, creatives making small edits to artworks or chasing compliance approval across the business. It is much better to spend time creating kick-ass content that your customers want and building your brand.
“Feedback has been really, really positive – our franchisees can find exactly what they need themselves. The number of requests to the marketing team for materials has gone down by around 90%!”
Grow your brand and business value
If you want to increase your brand value, then you must focus on building its trust and integrity. If you have an inconsistent brand, then it is more difficult for your customers to maintain confidence in it. Provide your employees and partners with the tools and materials they need to deliver quality, consistent brand experiences and watch your brand value and business value soar.
“Much more than a logo, our brand describes who we are. Naturally then, we must do everything we can to drive home our understanding of this concept. The fact that the brand site is such an important part of that effort is evidence not only of Brandworkz’s deep understanding of the role of online resources in strategic brand management.”
Ian Louden, Head of Brand, ArcelorMittal
Join 100,000 marketers already increasing revenue by 33% with a consistent brand.
Get a demo today.
Brandworkz combines powerful Digital Asset Management and next-level integrations for a single source of truth where users can store, manage, share, and create brand assets.