A Brandworkz digital asset management platform is a central content hub sitting at the heart of your marketing ecosystem. Your approved, on-brand, multi-channel marketing content is centralised, managed, and distributed from one simple, intuitive, online system.
Brandworkz DAM is essential for marketers struggling to control a vast volume of content. There are so many digital media channels to manage and huge volumes of marketing content to manage and distribute accurately.
How does Brandworkz digital asset management software help?
A Brandworkz digital asset management platform is used to control, manage and distribute all your digital brand assets (logos, images, videos, documents) from one central online location. Brandworkz is efficient and intuitive, streamlines the way people work and will save you time and money. It can integrate with your other software platforms and will revolutionise the way you automate content sharing.
Three core Brandworkz Digital Asset Management benefits:
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The benefits of Brandworkz Digital Asset Management:
No more manual admin
Marketers with DAM see an 85 per cent reduction in requests for digital assets to central marketing by external teams. So marketing can focus on the strategic tasks.
Brandworkz enables faster storage, search and distribution of marketing artwork and content because teams help themselves to materials.
Brandworkz integrates with your other software platform meaning your content can be pulled directly from one central location into your CMS, social media or marketing automation platforms without needing to download first and upload into a separate system.
Re-use of marketing materials
When marketers share marketing materials or campaigns through the digital asset management system, they have a high chance of being re-used because others can find them. There’s a decrease in the purchase of near-identical assets or images and far fewer artworks being unnecessarily re-created in local markets.
Protecting your brand’s reputation
Avoid the risks and costs of losing brand control, such as using assets past their licence expiry date, or the risk of leaking sensitive and restricted assets. You can control what individual users can and can’t see in the system with asset date-limits and log-in permissions.
Guarantee consistent, on-brand verbal and visual communication externally. Everyone responsible for building your brand always has the most accurate and up-to-date materials to hand.
Research amongst Brandworkz clients reveals that brand consistency is increased by 30%.
Reduce time to market
Central storage of tool kits, how-to videos and templates help to reduce time to market by as much as one month, because they can be downloaded and used instantly.
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Marketers with Digital Asset Management save 35% of their time searching servers and files for brand and marketing assets.
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Speak to a DAM expert about your needs. Find out how we can help you take control of your digital assets and leverage their value across your business.
What is Digital Asset Management?
Are you new to Digital Asset Management? Looking to upgrade your old DAM system? Or just wanting to find out more about the world of digital asset management? Then you have come to the right place.
Here we will give you our take on digital asset management and hopefully answer some of the questions you may have.
What is a digital asset?
A digital asset is basically any type of digital file. This includes but is not limited to images, video, documents, presentations and spreadsheets.
Ok so I know what digital assets are, what about managing them?
DAM is a process and a structure for managing digital assets. This is done using software that users log into and access, usually online. Overall, a DAM system should help you manage and share accurate, multi-channel content at every stage of the customer journey.
There are four core things all good DAM systems should enable users to do:
- Store: easily upload digital files and content to a secure cloud-based system.
- Access: search for and retrieve the files users are looking for simply and quickly.
- Distribute: supply assets to other users or marketing software platforms as intuitively and seamlessly as possible.
- Control: manage site structure, folders, metadata, users as well as branding and look and feel of the site.
Great, sounds useful, who would use a DAM system?
Anyone who uses digital files. That is a lot of people, but almost everyone within your business accesses digital files everyday. That might be your design team using product shots in your latest brochure, sales teams sending a pricing sheet to a client, the HR team adding the company logo to a job spec or your IT team creating a new web page.
Wow, so DAM is a company wide initiative?
Yes, your whole company can benefit from having a DAM system. Marketing is normally responsible for the implementation of a DAM system but every department will utilise it. You will find your brand consistency improves as everyone is accessing approved assets from your DAM platform.
Brand consistency? How can DAM help with that?
There is nothing worse than seeing your brand represented in the wrong way. We have seen some company logos treated very badly over the years. This is normally not down to maliciousness by perpetrators, it happens because they didn’t know where to go to get the right logo in the right format, so they just used what they had. With a DAM system all your users have access to the correct, on-brand digital assets that show your brand in the best light.
That makes sense, any other benefits of DAM?
Yes, there are loads of benefits. Brandworkz DAM has numerous features make managing your digital assets easy and intuitive. For example, we have a Version Control feature that alerts you when a new version of an asset is uploaded. So if your sales team is using a pricing sheet stored in your DAM system they will be alerted when a new version is updated and will always have the most up-to-date version.
What else should I look for in a DAM system?
An industry-leading DAM system will offer additional features to help manage your whole brand, not just your digital assets. Look for a DAM system with integrated CMS brand guidelines enabling you to educate users about what your brand stands for and how to use the content, alongside the digital assets themselves. An integrated Web-to-Publish feature will allow users to customise or localise on-brand content using dynamic templates.
Alongside these features, remember to look for an on-brand UI and simple, intuitive interface for better uptake by your end users.
All sounds good but we have an internal server that works fine, why do we need DAM?
An internal server works as a place to put your assets but there is a number of issues that can arise:
- Sharing: each department or even each team member might have their own place where they store assets, this will lead to a number of silos that the other teams are unaware of.
- Access: many internal servers require you to be on the network for access, with cloud-based DAM you can get access from anywhere in the world.
- Functionality: DAM systems have numerous tools that make managing your images far easier and reduce the amount of resources required, servers do not have this level of functionality.
You mentioned cloud-based, what is that?
Most DAM systems, Brandworkz included, are now hosted in the cloud. This means that your digital assets are stored in servers around the world and are accessed via any web browser. The opposite of this is an ‘on premise’ system which is installed in your office, this type of system is harder to deploy, harder to maintain and costs significantly more to purchase.