Store, manage and share all of your digital assets from one cloud-based Digital Asset Management System
A Brandworkz digital asset management platform is a central content hub sitting at the heart of your marketing ecosystem. Your approved, on-brand, multi-channel marketing content is centralised, managed, and distributed from one simple, intuitive, online system and drives up brand consistency.
Brandworkz digital asset management is essential for marketers struggling to control a vast volume of content. There are so many digital media channels to manage and huge volumes of marketing content to manage and distribute accurately, it is hard to ensure consistency.
What you get with Brandworkz Digital Asset Management
No more manual admin
Marketers with DAM see an 85 per cent reduction in requests for digital assets to central marketing by external teams. So marketing can focus on strategic tasks.
Brandworkz enables faster storage, search and distribution of marketing artwork and content because teams help themselves to materials.
Brandworkz integrates with your other software platform meaning your content can be pulled directly from one central location into your CMS, social media or marketing automation platforms without needing to download first and upload into a separate system.
Re-use of marketing materials
When marketers share marketing materials or campaigns through the digital asset management system, they have a high chance of being re-used because others can find them. There’s a decrease in the purchase of near-identical assets or images and far fewer artworks being unnecessarily re-created in local markets.
Protecting your brand’s reputation
Avoid the risks and costs of losing brand control, such as using assets past their licence expiry date, or the risk of leaking sensitive and restricted assets. You can control what individual users can and can’t see in the system with asset date-limits and log-in permissions.
Guarantee consistent, on-brand verbal and visual communication externally. Everyone responsible for building your brand always has the most accurate and up-to-date materials to hand. Research amongst Brandworkz clients reveals that brand consistency is increased by 30%.
Reduce time to market
Central storage of tool kits, how-to videos and templates help to reduce time to market by as much as one month, because they can be downloaded and used instantly.
One Master Artwork
You need only upload one master artwork for each digital asset. Brandworkz has many download options thanks to our Image Transcoding software, giving your end users the assets they want in the format they require.
Simple Drag and Drop
Assets can be uploaded individually or in bulk. Simply drag your assets into the HTML 5 Uploader and see them appear in the system. Large numbers of files can be added via FTP. Assets that appear more than once will be de-duped and prevented from being reimported.
All Files Welcome
You can store, manage and distribute any file type you can imagine in Brandworkz, and they can be accessed and downloaded from anywhere in the world. Everything can be previewed in the system with large thumbnails.
You can preview any digital files like images, videos, Office files, multi-page PDFs and creative files in your Brandworkz system, without downloading first.
Brandworkz search is super fast and intuitive which makes it easier for your users to locate the right asset. The feature offers Faceted Search with hierarchical filters, multi-select filters, suggested search and hit highlighting.
Integrate Brandworkz with your CMS to push digital assets from your DAM system directly to your CMS/website. You can also share approved assets directly to social media without needing to download and re-upload first.
Tagging your assets
Brandworkz offers a flexible metadata tagging system based on the information you need to identify an asset. You can also add a ‘download reason’ report to learn what an asset is being used for after it has been downloaded.
Image keyword recognition
Brandworkz can scan images as they are imported and automatically generate a keyword list for you to associate with your asset.
Managing asset tagging
Basic asset information like file format, the size, pixel resolution and colour are automatically added to the asset’s metadata. You can add extra meta tags and keywords as required.
Edit Images within Brandworkz
You can edit images in Brandworkz without 3rd party software. Apply a crop, edit the file type, apply a watermark and rotate an image all from within the system. Access to these tools can be controlled with Brandworkz Permissions.