Today, exceptional brand experiences are your best competitive advantage. Brandworkz brand asset management software helps businesses strengthen their marketing and communications, to delight consumers and build a stronger brand in every channel.
Your customers expect to receive a consistent experience of your brand wherever they encounter it. Sometimes however, there can be a disconnect in communication between your internal teams. The brand promise doesn’t make it as far as your media channels, the shop floor or the call centre and there’s a shortfall between what your customer expects and what they get.
How does Brandworkz brand asset management software help?
Brandworkz is used to educate your internal teams, maximise your brand vision and share on-brand marketing content effortlessly across all channels so you can deliver outstanding brand experiences with every customer interaction.
With Brandworkz you can:
See Brandworkz brand asset management in action
The benefits of Brandworkz Brand Asset Management Software
Better brand consistency
A Brandworkz brand asset management system is a central resource for images, videos, documents, marketing materials, campaigns, presentations and even UI elements meaning users globally can share and distribute the most up to date, approved and compliant materials. You’ll see a 30% improvement in brand consistency, a key measure of brand experience.
Sharing of best practice
Brandworkz increases collaboration between internal teams. The best work and campaigns can be showcased to teams and downloaded for re-use, instilling a sense of community, togetherness and best practice. This is a focal point where people keep in touch with each other’s campaigns and ideas, increasing consistency, driving better brand experiences and reducing costly duplication.
Particularly important for global brands, Brandworkz brand asset management can be localized so that each market sees the platform in their own language, irrespective of the market and operating country, encouraging platform usage and therefore engagement.
Team and partner enablement
Sales teams, HR teams, JVs, franchisees and agencies can also be aligned behind the brand. With password-controlled login access, they will see only what they need to see. Confidential information stays confidential and they remain on-brand.
Brandworkz Reporting & Analysis provides an audit trail and analytics on brand and marketing activities.
Creation of on-brand marketing materials
Allow teams to create customised on-brand marketing materials on-the-go with web-to-publish. Preconfigured approved templates can be edited using dynamic fields, giving your marketing teams the freedom to localise materials while maintaining brand consistency.
Internal brand education
A common platform to centralize brand education and governance through online brand guidelines, positioning documents, brand values and training materials. These days brand experience is a company-wide responsibility.
Approval Workflow within Brandworkz brand asset management gives marketers the ability plan, track and approve projects at a glance; annotate artwork online; identify blockages and get out to market more accurately and quicker. With Brandworkz you get a bird’s eye view of your marketing production, allowing you to optimize and streamline your whole operation to ensure consistent brand promotion and ultimately, brand experience.