“Exceptional experiences are now your best competitive advantage”, according to Laura Ramos at Forrester research. We believe that consistent brand experiences are what set apart the truly great brand from the rest.
Brands must delight customers consistently with great customer experiences. That is as in the digital world as it is in the physical world. Customers expect a consistent brand experience in every channel and at every touchpoint. If you do not deliver that experience, you risk losing them to competitors.
But how do you do this?
We recently teamed up with the Chartered Institute of Marketing (CIM) to explore that very point. In our latest webinar, we look at the importance of delivering a consistent brand experience, how brands can set about delivering it, and finally, discuss some of the benefits they will enjoy.