Customer experience is becoming a key focus in marketing right now. Three quarters of marketers think that in five years’ time the marketing function will be almost entirely responsible for overseeing customer experience.
In this 60 second showcase Anna Cotton, Head of Marketing at Brand Management Software provider Brandworkz, answers the question how can marketers take responsibility for customer experience?
Watch the video below to find out. We hope you find it useful and that you gain some valuable insights.
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