Brand ManagementSeven reasons why the world’s leading organisations choose BrandworkzApril 26, 2017Neil MonahanAs a brand asset management Platform provider, it is our priority to deliver a platform that clients love using and…
Brand ManagementWhy CMOs must be responsible for improving internal brand alignmentMarch 23, 2017Neil Monahan“Only 43 percent of staff, across departments in any business, understand the strategic vision or direction of their company and…
Brand ManagementBrand consistency applies to behaviour as much as identityFebruary 8, 2017Neil MonahanWe’ve just read an enlightening piece in Campaign Magazine about a piece of research that digital agency Iris has recently…
Brand Management60 Second Showcase: How do you keep your sales team on message and on brandFebruary 1, 2017Neil MonahanIt is important that everyone within your business is educated about the brand values and vision and that they are…
Brand ManagementThe Big Gear ChangeJanuary 24, 2017Neil MonahanThirty years ago, the 21 to 34 age group was buying 38 per cent of all new cars. By 2015,…
Brand ManagementThe Marketing and HR power-struggle: Who is responsible for brand management?January 6, 2017Neil MonahanJust imagine, for a moment, this fictional scenario. You are paying for presents in your local John Lewis store this…
Brand ManagementBrandworkz: Top Ten FAQsDecember 1, 2016Neil MonahanHere at Brandworkz we get asked all sorts of questions by our prospects about their Digital Asset Management project planning…
Brand ManagementMeet the Brandworkz client – Mitsubishi MotorsDecember 1, 2016Neil MonahanMeet another of our clients! This time it is automotive brand Mitsubishi Motors. Andy Minns is their Marketing Communications Manager…
Brand ManagementHow to deliver a consistent brand experience in Financial ServicesNovember 28, 2016Neil MonahanWelcome to the latest in our series of webinars looking at the topic of brand experience. This week our webinar…
Brand ManagementHow to align internal teams behind your brandNovember 28, 2016Neil MonahanThis webinar is part one of a three-part webinar series looking at the typical challenges faced by digital marketers. Aligning…