Brand ManagementPowered by PatientsJanuary 26, 2016Neil MonahanBringing the principles of customer engagement to the healthcare industry Two things we all know already… Under increasing competitive pressure,…
Brand ManagementFour tips on how to win back customer trustJanuary 5, 2016Neil MonahanFrom time to time a company will go through a crisis that affects the public’s perception and causes damage to…
Brand ManagementHow to embrace personalized healthcare marketingDecember 12, 2015Neil MonahanHealthcare marketing is changing as patient behaviour is changing. Time was – and not that long ago – when people…
Brand ManagementIcebreaker Video Case StudyDecember 2, 2015Neil MonahanIcebreaker is a highly successful New Zealand based outdoor apparel manufacturer whose brand is built on the stories of where the…
Brand ManagementIs consistency in branding important?November 28, 2015Neil MonahanBrandworkz has launched a new series of video content call a 60 Second Showcase. The purpose of these videos is…
Brand ManagementBeyond the ‘Diesel Dupe’: How the VW brand can win back consumer trustNovember 19, 2015Jens LundgaardVolkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many…
Brand ManagementBrandworkz announces new marketing software client winsNovember 16, 2015Neil MonahanBrandworkz, the brand management and digital asset management software company, has won a number of new clients in the UK…
Brand ManagementSlideshare: The Ultimate Asset: Brand ConsistencyNovember 11, 2015Neil MonahanOver the last number of years, marketing has become a very complex network of content that is generated by marketers,…
Brand ManagementInfiniti Red Bull Racing Video Case Study: Media Sharing SoftwareNovember 10, 2015Neil MonahanFormula 1 is all about speed and Infiniti Red Bull Racing is one of the quickest teams on the grid.…
Brand ManagementFour tips for ensuring a great healthcare customer experienceOctober 22, 2015Neil MonahanWithin the healthcare industry the balance of power has moved from insurers and providers to patients. There is a change…