Brand ManagementWhy SharePoint Doesn’t Cut It for Digital Asset ManagementNovember 12, 2021Neil Monahan A lot of brands end up using Microsoft SharePoint for digital asset management (DAM) almost by accident. You’re already…
Brand ManagementHow to Perfect Your Brand Asset Management StrategyOctober 19, 2021Neil Monahan Your brand is critical. We know that, you know that, you wouldn’t be here if you didn’t. Your brand,…
Brand ManagementDo You Need a Brand Management System?October 13, 2021Jens LundgaardPhenomenal growth in the martech landscape has changed the way marketers buy and use software. Martech ‘stacks’ are being built;…
Brand ManagementDemystifying Brand Consistency The gateway to brand recognitionOctober 6, 2021Neil MonahanWhen you’re zoning out during the television ad breaks (or hovering your cursor over the skip button on YouTube) you’re…
Brand ManagementFour Brand Equity Strategies Worth Taking SeriouslySeptember 24, 2021Jens Lundgaard “Brand equity” might sound like marketing jargon… and, well, it is. However, that doesn’t mean it’s something to dismiss.…
Brand ManagementHow to Ensure Brand Consistency Across Every ChannelSeptember 13, 2021Jens LundgaardBrand consistency is the glue that holds your entire brand and marketing strategy together. Without it, you’d just be blasting…
Brand Management7 Overlooked Challenges of a Rebranding StrategySeptember 6, 2021Neil Monahan Your brand is the face of your business. You’re trying to reinvent yourself, all while retaining the same recognition,…
Brand Management4 Ongoing challenges faced by brand managers beyond 2022 And 4 solutions proven to work September 1, 2021Jens Lundgaard Brand management can feel a lot like herding cats. Particularly if you’ve recently rebranded, the need to chase down…
Brand Management60 seconds with the Brandworkz team – Simone van OostenApril 1, 2021Neil MonahanGet to know the Brandworkz team a little better with our new interview series. This month we chat with Simone…
Brand ManagementQ4 branding news reviewJanuary 16, 2021Neil MonahanWelcome to the Q4 edition of the Brandworkz News Review, your roundup of all thing brand, marketing and brand management.…