Brand ManagementHow to Control Your Brand Perception Online and OfflineFebruary 1, 2022Jens Lundgaard What makes popular corporations such as Amazon, Netflix, and Nike stand out from the rest of the competition? The…
ArticlesBrand Management4 Brand Management Challenges Not to UnderestimateJanuary 21, 2022Neil MonahanYour brand is everything. That said, there are so many ways for your brand to fail and so little room…
Brand ManagementHow to Embrace Strategic Brand ManagementJanuary 18, 2022Jens LundgaardIn a market filled with more noise than ever, having cohesive, consistent branding that shouts your message loud and clear…
ArticlesBrand ManagementHow to Simplify Marketing Compliance in 2022December 8, 2021Jens Lundgaard You know marketing compliance is important, but it’s not easy. It requires a process for ensuring your organisation’s marketing…
Brand ManagementWhat is Good Brand Management in 2022?December 1, 2021Neil Monahan From Coca Cola’s classic calligraphy and McDonald’s golden ‘M’ to Google’s minimalist multicolour lettering and Apple’s sleek silver graphics,…
Brand ManagementWhat is Digital Asset Management? DAM For BeginnersNovember 26, 2021Jens Lundgaard Put simply, digital asset management (DAM) is software that helps you catalogue, store and access digital files in a…
Brand ManagementWhy SharePoint Doesn’t Cut It for Digital Asset ManagementNovember 12, 2021Neil Monahan A lot of brands end up using Microsoft SharePoint for digital asset management (DAM) almost by accident. You’re already…
Brand ManagementHow to Perfect Your Brand Asset Management StrategyOctober 19, 2021Neil Monahan Your brand is critical. We know that, you know that, you wouldn’t be here if you didn’t. Your brand,…
Brand ManagementDo You Need a Brand Management System?October 13, 2021Jens LundgaardPhenomenal growth in the martech landscape has changed the way marketers buy and use software. Martech ‘stacks’ are being built;…
Brand ManagementDemystifying Brand Consistency The gateway to brand recognitionOctober 6, 2021Neil MonahanWhen you’re zoning out during the television ad breaks (or hovering your cursor over the skip button on YouTube) you’re…