Brand ManagementMarketingBrand Management vs Marketing | Redefining Brand Management in 2022February 9, 2022Jens LundgaardNo matter how skilled and experienced in branding you may be, you’d be forgiven for occasionally mixing up brand management…
MarketingHow to Safely Reduce Marketing Costs and BudgetJanuary 25, 2022Neil MonahanGartner’s The State of Marketing Budgets 2021 showed that marketing budgets made up only 6.4% of company revenue last year.¹…
MarketingIs Your Marketing Stack Getting Out of Control?September 13, 2021Neil MonahanThe average company has a MarTech stack that spans 120 different tools.1 Of course, for many, this tangled web of…
MarketingMarketing Technology Predictions for 2014March 16, 2014Neil MonahanTechnology for marketing went like the clappers in 2013 with new channels, technology and ways of communicating with consumers. Here…
MarketingFour ways to maximise your marketing budgetOctober 1, 2012Jens LundgaardThe last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures.…