Brand Management vs Marketing | Redefining Brand Management in 2022
No matter how skilled and experienced in branding you may be, you’d be forgiven for occasionally mixing up brand management…
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How to Safely Reduce Marketing Costs and Budget
Gartner’s The State of Marketing Budgets 2021 showed that marketing budgets made up only 6.4% of company revenue last year.¹…
Is Your Marketing Stack Getting Out of Control?
The average company has a MarTech stack that spans 120 different tools.1 Of course, for many, this tangled web of…
Marketing Technology Predictions for 2014
Technology for marketing went like the clappers in 2013 with new channels, technology and ways of communicating with consumers. Here…
Four ways to maximise your marketing budget
The last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures.…