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Brand Management vs Marketing | Redefining Brand Management in 2022

Brand Management, MarketingBy Lane HarperFebruary 9, 2022

  No matter how skilled and experienced in branding you may be, you’d be forgiven for occasionally mixing up brand management with marketing and vice versa. After all, both inform one another and one can’t be expected to function at its best if the other isn’t as well. With that said, brand management and marketing…

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