Gartner’s The State of Marketing Budgets 2021 showed that marketing budgets made up only 6.4% of company revenue last year.¹…
The average company has a MarTech stack that spans 120 different tools.1 Of course, for many, this tangled web of…
Technology for marketing went like the clappers in 2013 with new channels, technology and ways of communicating with consumers. Here…
The last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures.…
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