The Chartered Institute of Marketing has produced an infographic with key data from the research they carried out with brand asset management system provider Brandworkz into brand experience. The research was conducted with 2,200 marketing leaders working within international organizations around the world. It looked into some of the challenges and opportunities marketers face when aligning internal teams behind the brand promise and delivering an exceptional brand experience.
Check out the infographic below and read more about the research by clicking here.
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