Brand Management

A Major US Health Insurance Company Case Study Video

Health industry businesses don’t come much bigger than this Brandworkz client, with its 40,000 employees and nearly 40 million customers. Even so, the company recognised that it needed to refresh its image in the marketplace after a change in regulation in the US Healthcare industry. The health insurance company engaged a global branding agency and Brandworkz partner, to develop and manage this vital brand evolution. The results have been very encouraging, the brands have seen increased brand value, improved efficiency, savings in time and resources, and increase brand consistency.

Watch the case study video below to see how this Brandworkz client is using their system.

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