Brand Management

Brandworkz announces new marketing software client wins

Brandworkz, the brand management and digital asset management software company, has won a number of new clients in the UK and USA including Mitsubishi Motors UK, Fortum & Mason, and the Asphalt Pavement Association, amongst others.

The Japanese car company, Mitsubishi Motors, is implementing a dealer portal for their network of dealers around the UK. It will act as a ‘shop front’ for their brand, educating dealers about how to sell Mitsubishi’s vehicles while at the same time providing an automated way of distributing sales and marketing materials. Raj Jolly, head of client services at Brandworkz says “We are excited to get Mitsubishi up and running with Brandworkz. Mitsubishi will see many benefits including improved processes and increased brand consistency because its dealers will access approved content and artwork.”

Luxury UK grocery store, Fortnum & Mason, famous for its hampers and high-end food items from around the world are using Brandworkz as a PR-enablement tool. Fortum & Mason began using Brandworkz with the launch of their press event ‘Christmas in July’, giving magazine editors and writers working on Christmas features direct access to information, images, and logos for the promoted products.  Raj Jolly, head of client services at Brandworkz says “The portal negated the need for printed press packs and reduced the manual requests for materials from Fortnum & Mason’s internal PR and marketing team.” The company is now rolling out the platform for use by PR teams to maximise the promotion of Christmas 2016.

In the USA, Brandworkz has won business from the Asphalt Pavement Association an international trade association representing the asphalt industry, made up of the Asphalt Institute, National Asphalt Pavement Association and the State Asphalt Pavement Association. They will use the platform to manage, control and share their marketing and sales content with reps out on the road.

Steve McGowan, Head of Business Development at Brandworkz says “All of these organisations have come to Brandworkz looking to upgrade from basic digital asset management to a more sophisticated and automated content hub for sharing, collaboration and brand management. We are looking forward to working with our new clients to simplify their marketing operations and reduce costs.”


Editors Notes:

Brandworkz is a cloud-based brand management and digital asset management software platform for marketers and brand managers. It is designed to be the central content hub of your marketing ecosystem.

With so many marketing channels and so much content, it is easy to lose a grip of whether your agencies, distributors, salespeople, partners and colleagues are communicating the right messages to the right audiences at the right time.

Brandworkz marketing software enables you to centralise, manage and share marketing and brand content; allow artwork editing and even oversee marketing production activity.  You enable consistent messaging and a strong brand across multiple countries and media channels.

Brands like Red Bull Racing, JLL, Pfizer and Cambridge University are already using Brandworkz to increase marketing efficiency, get messages to market quicker and strengthen their brands with consistent, integrated marketing communications.


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