Every team strives to be as productive and efficient as possible. Team efficiency directly relates to not only higher ROI for your brand but also better job satisfaction for your team members — a primary factor for talent retention and long-term brand success. The efficiency of your creative team — the people developing your…
DALLAS, TEXAS APRIL 19, 2023 Spinakr Solutions, LLC (“Spinakr”), a full-service management consulting firm, announces the acquisition of Brandworkz, Ltd (“Brandworkz”), a leading digital and brand asset management platform. This has been a strategic decision to expand their collective global partnership, which began eight years ago in 2015. Spinakr initially partnered with Brandworkz as…
Do you struggle to write clear brand guidelines? You’re not alone! In our experience, brand guidelines are often treated as an afterthought. Keeping your policies up to date can be a frustrating and time-consuming process, but it’s super important when cementing your visual identity and brand promise to consumers. Suggested reading: Brand asset management…
Branding — the cornerstone of brand strategy and a crucial step towards earning customer loyalty — is a dynamic concept that depends on consistency. To maintain brand consistency across all your platforms, brand guidelines are essential. How you communicate your brand message to your customers makes all the difference and if your message lacks…
Knowing where to start with upgrading your brand management can be tricky — attempts to improve things by forking out on expensive software can, if incompatible with your current system, add to the problems of brand inefficiency and inconsistency. But not to worry! Here’s a handy guide exploring several helpful features of the best…
Marketing compliance refers to the laws and regulations that govern marketing activities. Businesses must understand and follow these regulations to avoid legal issues and protect their reputations. However, marketing compliance can be a complex and confusing topic, especially for small businesses or those new to marketing. Here are some tips to help simplify…
The average company has a MarTech stack that spans 120 different tools.1 Of course, for many, this tangled web of tool choice was built with the best intentions. After years of trying to provide the right tool for every job, things just got out of hand — we get it. In theory, using a lot…
Brand consistency is the glue that holds your entire brand and marketing strategy together. Without it, you’d just be blasting out an incoherent mess of messaging held together by little more than your brand name… and some brands can’t even get that right consistently.1 Therefore, it should be little surprise that presenting your brand consistently…
Your brand is the face of your business. You’re trying to reinvent yourself, all while retaining the same recognition, trust and nostalgia that your old brand possessed. In fact, before even starting down this road, you should evaluate the reasons for a rebrand or refresh and ensure that they are genuine and necessary, Although a…
Brand management can feel a lot like herding cats. Particularly if you’ve recently rebranded, the need to chase down old permutations of your logo and stop outdated graphics from making it into social posts can seem endless. Of course, as a brand manager, you know all this. You’re probably thinking “yes… I hate our…
