Digital Asset Management

Growing demand for Digital Asset Management & Marketing Management technology drives Brandworkz to open Asia Pacific office

Brandworkz, the specialist provider of a digital asset management software and marketing management platform has launched operations in Australia to service existing clients and expand its reach to the Asia Pacific region.

Grant Gebert has been appointed to manage and run the Brandworkz Asia Pacific business from Melbourne, Australia.  He will ensure that new and existing customers have access to business and technical digital asset management expertise on a regional level.

Brandworkz has existing customers in Asia Pacific, such as New Zealand brand Icebreaker Clothing. There has been a significant increase in demand for digital asset management and marketing management technology from the region which has led to Brandworkz opening an office on the ground there.

Grant Gebert has many years of experience in taking software solutions to market in the region with Baobab Software and has worked with high profile customers in all sectors of the market, across the Asia Pacific geography.

Technology platforms for marketing have proliferated globally in the last few years. IT research and advisory firm, Gartner, predicts that by 2017 the Chief Marketing Officer will spend more on technology than the Chief Information Officer.

Brandworkz has seen growth in their business in line with the increasing requirement for marketers to centralise marketing processes and compliance management as well as management of every marketing or digital asset. As companies continue to feel the pressure of justifying marketing return on investment, they are looking for software platforms to control marketing processes and content.

The Brandworkz platform is used by companies like Red Bull Racing, Pfizer, Gold’s Gym and Icebreaker clothing for sharing of digital assets, collaboration and the streamlining of marketing processes. A cloud-based portal, Brandworkz enables users to search for digital assets and educates them on brand guidelines. Brandworkz also automates the creation and delivery of marketing materials while ensuring compliance to a company’s brand guidelines and positioning, maximising the productivity of marketers and agencies.

Brandworkz, which is headquartered in the UK, opened offices in the USA in 2011 in New York and Silicon Valley. Business from the region already contributes 45% of company turnover. The company has further plans for international expansion in 2014.

Jens Lundgaard, Founder & CEO of Brandworkz says “Our expansion into more overseas markets is an important strategic move for Brandworkz and opens up the opportunity for further growth. We are delighted to be working with Grant and look forward to having  Brandworkz on the ground in the Asia Pacific region. In addition, Grant will provide consultancy and support and we look forward to a fruitful relationship.”

Grant Gebert, Brandworkz Director Asia Pacific says “I am pleased to be working with Brandworkz. We are seeing marketers in Asia Pacific looking for technology platforms to improve efficiencies in marketing operations, so I foresee good growth in the region. I look forward to delivering this best-in-class software solution to customers here.”


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